Otto Rakı is a new generation Turkish raki brand produced in Austria. Apart from its traditional consumption, it is also used for cocktails. By bringing the socialization brought by raki table outside the table, it creates a bridge between old and new cultures...
An idea that fits the brand's concept was needed for an organization that brings together new beverage brands, including Otto Rakı.
An idea that fits the brand's concept was needed for an organization that brings together new beverage brands, including Otto Rakı.
I wanted something that expresses socialization, the brand's style and approach, can create a connection between the old and new trends, and can be humorous and integrated into people's daily lives outside of the organization, and these are the results :)
There are some sketches below. First ideas and others too.
